Lovelady Diamond

Jewelry and Gold Buyers
~ Since 1980 ~
Phone: (800) 854-0014
Fax: (408) 358-5339
Map and Directions

Sell your diamonds, jewelry, gold, coins, sterling and platinum safely and competitively.
Lovelady Diamond


Established and Original Owner Since 1980

Serving San Jose, Sunnyvale, Cupertino, Santa Clara, Santa Cruz, and Los Gatos areas as well as the USA via our free shipping kits from our Los Gatos office.

Basic Diamond Information

This is a modern desktop electronic carat scale.

This is a modern desktop electronic carat scale.

The four C's is a popular guide into basic diamond descriptions. Carat, Color, Clarity, Cut

Carat: The weight of the diamond is measured on a carat scale. There are five carats in one metric gram. The term "diamond size" is often confused and generally relates to diameter measurement. There are size categories, half carat, and three quarter carat as examples but these are still based on a carat scale weights. Karat is used for gold purity such as 18K which is 75% pure etc.

Color: Concerning value diamond color should actually be the lack of color. The less tint (usually yellow) present the more it raises the value of the diamond. D E & F are absolutely colorless, G H I & J are near colorless (having very slight tints present), K-Z is faint yellow to dark yellow. When the yellow intensity reaches a dark enough tone a reliable lab would call it a light fancy yellow, fancy yellow, intense fancy yellow, vivid fancy yellow or a deep fancy yellow increasing the value with each grade respectively. Diamond occurs in every color of the rainbow and some can be extremely valuable. The least valuable is brown and the most is perhaps red.

Master color stones lined up

As the colored tint becomes more apparent the value of the diamond is diminished. Colors will vary depending on your computer monitor settings.

I1 Example of a diamond

GIA would likely call this an I1 (imperfect category) since this inclusion would be just visible to the naked eye. We call this a legitimate SI3 which GIA does not recognize within their clarity grading scale. 20 X magnification.

Diagram of a diamond

Diamond clarity grading system

A comparison of the clarity grading systems. GIA's is the most widely accepted and recognized.

VVS1 example

This diamond with tiny included crystals would likely get a VVS1 or VVS2 (very very slight imperfections) from GIA, 30 x magnification.

Clarity: Clarity grading is done under 10 power magnification preferably with a gemologist's microscope. The amount, location and contrast of inclusions (flaws or internal characteristics) present under 10x determines the final clarity grade. Blemishes, external characteristics, such as scratches, bruises or nicks, affect the final clarity grade also but not as dramatically as internal characteristics.

Cut:Cut should not be confused with shape. Examples of shapes include: Round Brilliant, Pear, Marquis, Emerald Cut, Princess etc.. The cut refers to proportions and cut specifications. These specs are extremely important in how the diamond returns the brilliance, dispersion and scintillation to the viewer's eyes. Poor specs on a diamond have a large negative effect on the value of a diamond.

Cost: The Fifth C should be considered carefully by the consumer. Before buying (or selling) your diamond ask the following: #1 Is the diamond accompanied with a reliable and accurate lab report (our favorites are GIA & AGS)? #2 Is the diamond properly proportioned for maximum beauty and value? #3 Have you shopped the market well enough to find a competitive and knowledgeable merchant?

If your are in the market to buy or sell we encourage you to do further research available on our website. Please read through positive and negative characteristics of a diamond.

Certification | Diamond Specs | Contact Information

   Selling diamond jewelry to us has always been a safe and seamless process as we have been up to date on market conditions for over 34 years (since 1980). The owner is an author of a self-instructional course and has written many published trade magazine articles in the years past.

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Certification | Diamond Specs | Contact Information

   The owner, Glenn Lovelady, is a diamond cutter and knows diamonds from the rough to the polished. The information on this website alone would qualify as a diamond encyclopedia so be aware that we know this product like very few people do. Be confident that you are dealing with professionals that have many decades of experience.

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Gold Information | Contact Information

   Even though the prices have been very volatile in the metals markets we stay up to date on trends and promise to pay you an extremely competitive price.

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Step 1 | Step 2 | Step 3 | Contact Information

   Timepieces can be a trendy market but we have the knowledge and experience to bid quotes that satisfy our sellers and leave a small profit to run our business. We are not watch snobs so we have expanded broadly outside of the typical "we only buy Patek, Rolex and Cartier" mentality.

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Description | Contact Information

   We are consistently expanding our knowledge and buying power into areas that have been both interesting and very marketable. A few years ago we would have never guessed we would be buying high-end clutch bags and figurines. Feel free to contact us with as much information as possible regarding your valuable small collectible.

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